I propose Rhapsody, a platform that creates a centralized, interactive space for the artists to specifically talk about their work, and connect with fans in a more direct, intentional way to consult for feedback, song meanings, share creative processes, and potentially collaborate. Platforms like Genius allow fans to search for song lyrics and meanings that are artist-verified, as well as watch interviews. However, the focus is usually placed on top hits. On the other hand, Spotify is primarily a music hosting service. With both of these services, there is a concern of broader corporate regulations that might subtract from the creative process when it comes to direct artist-to-fan interaction. Music artists often step outside of their own boundaries by producing, or simply experimenting, and may want to share working pieces and improvisational experiments without the burden of their label. They also may not want to miss the chance to connect the music with a fan. Due to the way the Instagram algorithm works, for example, an artist cannot always connect their fans directly to the music or project. If you would like to see more day-to-day life updates, then Instagram is the place to go. For deeper dives into the creative process, join Rhapsody.
I would like more insight into a music artist’s creative process and to connect, but there is no platform that creates this space for fans and artists alike to interact. Rhapsody is like Genius, but a more interactive experience.
While limited editions of vinyl exist already, this would be a more intimate experience. It would not be available for purchase in store, but on the app. The vinyl would have a collection of materials including annotated lyrics, exclusive (possibly otherwise unreleased) audio content embedded in the vinyl, and featured digital content accessible on the app via an artist “invite” or “cue.” The content would be curated by the artist themselves, based on their unique creative processes, and still serve as a form of marketing for the artist. Any musician with an album can create an artist profile, regardless of the size of their following. Support threads would encourage emerging artists to interact with established, verified artists to consult with about industry matters in a more colloquial way. Not only does Rhapsody serve as a creative outlet for music artists to step away from the main spotlight, and be a little more experimental as well as intentional, but also a means of making music and support more accessible to fans and emerging artists.
Rhapsody features illustrations and music photography made and captured by me!
Date
Fall 2021
