Stone Pony Hope By Design T-Shirt

This is one of two designs I submitted to Stone Pony’s 2020 “Hope By Design Contest.” The contest aimed to raise money for the New Jersey Pandemic Relief Fund during the COVID-19 pandemic. I wanted to hint at the healing capacity of music, while placing emphasis on the context of the pandemic. Keeping the iconic Stone Pony brand in mind, I decided to add to the original pony logo and fonts. Capturing a classic feel, I placed the text “alternative medicine” in script on either side of the pony. I added Ben-Day dots inside the pony silhouette, along with a small disposable mask.